BREZELKONIG logo
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Who Are We?

  • Market leader in Switzerland and Germany with over 60 stores in Switzerland and over 200 stores in Germany 
  • World leading pretzel production in Germany, Switzerland and the USA with ~ 650 million bakery products sold per year
  • Undisputed pretzel specialist with a unique range of high-quality pretzel products
  • Focused take-away shop concept on heavily frequented sites and transport hubs
  • Fast and efficient service
  • Brezelkoenig is originated in Switzerland
  • Brezelkoenig is part of Valora Group

What You Get

Brezelkönig Bakery Image
Prezel hand over at Brezelkönig kiosk
Brezelkönig Store
  •  A proven concept: Highly successful franchise model
  • Professional: Support from a strong and experienced organisation
  • Unique: Clear USP: single product shop specialist, sharp concept
  • Manageable: Easy operations, high rotation
  • Always fresh: We bake the whole day, 'freezer to oven'
  • Simple OPS: Low number of SKU`s, simple recipes
  • Fast: Transaction time below 40 seconds
  • Fast payback: Low capex
  • Profitable: Top of class productivity per m2
  • Small space: Only small space required, 20m2
  • Efficient: Staff efficient
  • Easy: Easy to roll out
  • Premium: Core products from our own production sites
  • Sustainable: Little packaging material, low food waste
  • Independent: Stand-alone kiosk
  • Mobile: RMU (remote mobile unit)
Register your interest
View Brochure

Contact Us Today!

EMAIL:

olaf.richter@brezelkoenig.com

TEL: +49 151 212 80 180

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