Speaker Paul Mitchell

Franchising can be a very effective way to expand your business and reach a national or international market place. However, it is not an exercise you should enter into lightly, your franchisees will invest heavily in your sector knowledge and expertise, you therefore need a clearly thought out strategy and a carefully crafted suite of support documents and systems. Most importantly you will require a recruitment strategy to find new franchisees and a consultant that can work with you to build your network.

Saturday 6th June - 12pm

Paul has been a franchisor for over 35 years, building and running some of the UK’s leading independent franchise brands. He has been a franchise consultant for 24 of those years working with clients from the documentation stage through to a fully managed recruitment process that effectively monetises a client’s network by identifying and selecting alongside the franchisor client, suitable franchisees. As Managing Director of Accentia Franchise Consultants, Paul’s focus is on franchisee recruitment, the area of franchise development often most neglected; through its 8 UK offices Accentia recruit in excess of 500 franchisees per year for client companies.

Working internationally, Paul has developed and managed franchise systems through the recruitment of master, development and territory franchisees in eleven countries throughout the Middle East, Europe, Australasia and Africa. Covering the Middle East region, Accentia have an office in Dubai.